YouTube golf is big business. The rival tours are staging formal events.
The post Golf Influencers Are the New Currency for PGA Tour and LIV appeared first on Front Office Sports.
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YouTube golf is big business, and content creator events contested by some of the biggest personalities are becoming common on the PGA Tour and LIV Golf. The one-day productions take place just before the pro tournaments, generate millions of views, and even add fuel to the ongoing divide.
