Major sport events are chasing musical acts to offer fans a festival or concert alongside the sport, but the price tag to entice the biggest artists is increasingly eye-watering.
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“Domhasbeenonthismeteoricriseandisnowprobablyoneofthetop10wantedDJsintheworldrightnow,”saidTysonO’Brien,aprominentDJandproducer,whoregularlyplaysalongsideiconicDJHarris.
“TheDJisthenewrockbandandyoucanseethatthroughthemusicfestivalscene.Therockfestivalisessentiallydeadandalltheheadlinersaredanceguys.”
PatrickReedlandsaholeinoneondayoneatAdelaide.Credit:LIVGOLF
TheAustralianGrandPrixCorporationlastweekannouncedamusicline-upheadlinedbyFatboySlimandMelbournesinger/songwriterTonesandI.
GrandPrixbossTravisAuldlastyeartoldthismastheadabouthisvisionfortheeventtobecomemoreofafestival.
LIV,whichhasextendeditsdealwiththeSouthAustraliangovernmentuntil2031,attracted102,483peopletothisyear’sAdelaideeventoverthethreedays,organiserssaid.
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LIV,financiallybackedbySaudiArabia’sPublicInvestmentFund,signedmanyoftheworld’sbestgol