Home » How two DJs worth $2.5 million changed the game for major sporting events

How two DJs worth $2.5 million changed the game for major sporting events

Major sport events are chasing musical acts to offer fans a festival or concert alongside the sport, but the price tag to entice the biggest artists is increasingly eye-watering.

“Domhasbeenonthismeteoricriseandisnowprobablyoneofthetop10wantedDJsintheworldrightnow,”saidTysonO’Brien,aprominentDJandproducer,whoregularlyplaysalongsideiconicDJHarris. “TheDJisthenewrockbandandyoucanseethatthroughthemusicfestivalscene.Therockfestivalisessentiallydeadandalltheheadlinersaredanceguys.” PatrickReedlandsaholeinoneondayoneatAdelaide.Credit:LIVGOLF TheAustralianGrandPrixCorporationlastweekannouncedamusicline-upheadlinedbyFatboySlimandMelbournesinger/songwriterTonesandI. GrandPrixbossTravisAuldlastyeartoldthismastheadabouthisvisionfortheeventtobecomemoreofafestival. LIV,whichhasextendeditsdealwiththeSouthAustraliangovernmentuntil2031,attracted102,483peopletothisyear’sAdelaideeventoverthethreedays,organiserssaid. Loading LIV,financiallybackedbySaudiArabia’sPublicInvestmentFund,signedmanyoftheworld’sbestgol