Professional golf tours are piling stock into social influencers. A week after
The post Rick Shiels or Rory McIlroy: Do young golfers want 3 million subscribers or 3 Claret Jugs? appeared first on National Club Golfer.
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Professionalgolftoursarepilingstockintosocialinfluencers.
AweekafterHannahRaeofStAndrecollaboratedwiththeDPWorldTouronanentertainingclipfeaturingplayersinDubai,itwasreportedRickShielswouldsignacontentcreationdealwithLIVGolf.
YouTube’sbiggestgolffigurehaspreviouslycollaboratedwithLIV’sBrysonDeChambeauandSergioGarcia,pluscountlessothervideosatworld-classgolfcourseswithothertopplayers,butthisconstitutesahugeneweraforShielswhoonceworkedasanassistantclubproandgolfcoachatTraffordGolfCentre.
ButlookingbeyondtheManchesterman’strajectory,LIVhasjoinedthePGATourandtheDPWorldTourinharnessingtheaudiencethatcreatorslikeShielshave.Theeyesthatwatchthemacrossallsocialplatformsareastronomical.
ThePGATourheldaninfluencerseventwhichallowedonespotinthe2024MyrtleBeachClassicanditalsohostedtheCreatorClassicatthe2024
